E-commerce has been a major player in the retail market place for more than a decade now. Initially invented in 1979 by Eileen Aldridge, a British entrepreneur, fashionable only exploded with the widespread popularity of the internet. Industry statistics this year estimate that 44% of consumers will shop online for holiday gifts this year, and as the market share will be ever increasing, a number of companies continue to use the world of online shopping almost every day. For many companies looking into this type of website, however , there are a number of different concerns that must be tackled before you can ever begin to build a web site that attracts customers and encourages sales.
Industries where Ecommerce Might be Useful
Before a company ever starts down the path toward online sales, it may be helpful to take a look at which sectors get the most out of the process. The answer is really a pretty simple one – almost any industry. Take the city of London, for example. Long a mecca of shopping for people around the world, you couldn’t visit this city’s unique shops without in fact visiting the UK. With the popularity of ecommerce, however , everything from famed shops like Harrods to much smaller locations like Honest Jon’s are finding genuine success in the online marketplace. Whether you market auto parts to do-it-yourselfers or used books, you’re likely to find a home in the world of ecommerce.
The Site Design
Designing your site is key to the process of online shopping. That, however , will be the case with any online opportunity. Customers must be able to find exactly what they’re looking for. Wandering around the desolate virtual aisles of your e-store is going to do little but make them abandon their shopping cart and visit a competitor, getting out of the relationship without the online sale that is therefore essential to your bottom line. Here are just a few of the most important tips necessary to help your customers find the product they want:
Keep the Variety of Clicks Required to a Minimum: If your client has to click eight times to buy a single used book, you have a real problem on your hands. Perhaps one click is the search through the various classes. The next click leads them to a category description. From there, perhaps they have to click on a sub category. The process can get endless and frustrating. The particular rule of thumb is that more than four ticks to the point where they must provide their personal information is unnecessary and can cause a poor buy rate.
Add to Cart or Buy Buttons Must Be Apparent: It’s the first rule of any kind of website design. Your customers have to understand what these are supposed to do, and nowhere is this a lot more true than in an online shopping encounter. Your customers should never have to scroll below the fold to find the right key to push to purchase their product from you.
Show the Price: This one might appear like an obvious marker, but many online stores require more than one click before the possible buyer can look at the price of a item. If you don’t show them what the item costs immediately, you risk dropping them right away.
As essential as site design is by using ecommerce, perhaps the most important factor is the safety of your customers. You must implement all the necessary security protocols and scripting requirements during the actual site construct for two major reasons. First, on-line shoppers are savvier than ever nowadays. They understand the risks of identification theft and poor transmission of information via the internet, and not creating the protected environment necessary to purchase an item out of your shop will only lead them elsewhere where they can have the security they need before they make a purchase. The second reason security concerns must be addressed entails your company. Without the right level of safety, products could actually disappear from your warehouse without the proper payment from customers, and that could put your entire company at risk.
Choosing the Right Web Design Corporation
The key in addressing all of the worries surrounding getting a functional ecommerce web site that actually improves your bottom line is definitely working with a web design company knowledgeable about a variety of different platforms that can tackle the needs of your company. As you select a web design company that’s right for you, you may want to consider the following:
Look carefully at the company’s portfolio. Any good company may have many site designs they can point out so you get a feel for their past work. Navigating these sites, and maybe even making a purchase from them, will help you get a better sense of how your final product might look.
Evaluate their solutions carefully. Great looking products aren’t most a web site design company needs to get the business. They also need to have an extensive listing of services that meet your shop’s needs. Creating the site is only half the battle.
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Having a site design company that can teach you how to user interface with it is another thing entirely, and it must be part of the services if you’re going to have a successful experience online.
Read testimonials, and talk to other customers. Looking thoroughly at feedback is the final important component. Find out if there are other clients you can speak with, and look extensively at the available online reviews to find a company that best meets your needs.
Ecommerce sites are only increasing in popularity as more and more retailers discover the power of on the web sales to help boost overall quantities. The key, however , is addressing almost all potential problems before you begin to release.