When you begin building your site, it’s important to spend time selecting your site’s color scheme. The bottom colors that your design elements rely on can make or break your website, so choose carefully.
Always match your color scheme to your site’s articles. For example , if you have a women’s wellness website, lean towards pinks and reds. I made the mistake of using a blue color scheme on the women’s health website I created a few months ago, and making the switch to yellows and pinks increased viewership almost twofold.
Never, ever use clashing colors.
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I hate sites along with bright reds and yellows. It looks very amateurish, and your site visitors won’t like it. If you don’t like looking at it, nobody else will either. Choose a relaxing color scheme to produce people feel welcomed and at ease when using your site.
You should always use darkish text on a light background. In case you look at every major site on the internet, you’ll see dark text on a gentle background. That’s for a reason: it’s easier on the eyes.
Finally, all of links should be blue. Blue will be the accepted web standard for links. A blue link screams, “I’m a link, click me”, whereas an orange or red link looks a lot like orange or red underlined text. If your links are currently an alternative color, try switching them to azure and see if your average page sights per user increases. I ensure that it will.
Always keep these fundamental ideas in mind when designing a website. If you need proof, just take a look at every site that you regularly use: Dark textual content, light background, blue links.